While the world battles COVID-19, most people are quarantined, and trade shows such as the Kram Fair are postponed or cancelled, Wiki PAM artisans are left with no source of revenue. To add to this, Ramadan started on April 23rd and brought with it the usual slowing-down of business in Tunisia.
As part of an anti-COVID action plan, ACEA decided to help Wiki PAM artisans sell their products the only way they now could: online. This is how ACEA decided to reach out to Founa.com, one of the best known e-commerce marketplaces in Tunisia. Founa.com accepted to sell 11 different Wiki PAM products: among them essential oils and dried herbs of various varieties and lentiscus (or mastic) oil. The products are now online, and you can check them out here.
This sale is a major turning point for Wiki PAM, as it is the first time the cluster is selling packaged products as a group. Before joining Wiki PAM, cooperatives were selling either in bulk or with their own packaging. And with the cluster, cooperatives have already sold in bulk. Now, the cooperative names and contact information are on the packaging that goes to the final consumer, which represents added value for them.
Azza Dsouli receiving her prize at the PAM PACK AWARDS ceremony in September 2019
This is also the first time Wiki PAM is selling products with its brand-new cluster-wide packaging. Instead of having to find their own bottles and labels, Wiki PAM member cooperatives now have access to Wiki PAM-branded packaging for most of their products. They were designed by national packaging competition winner Azza Dsouli, who brought the values of authenticity and naturalness to life with her design.
Hopefully the products available on Founa.com will sell and bring financial relief to our artisans during this difficult time, and perhaps even lay the groundwork for a long-term partnership with the platform. Wiki PAM and ACEA would like to thank the whole team of Founa for their responsiveness, flexibility, and professionalism. We couldn’t have done it without you!
Dried herbs of various varieties made by Wiki PAM and available on Founa.com